Miaoyu Seafood Restaurant

MIAOYU SEAFOOD RESTAURANT BY FRESH LIFE, SHENZHEN CHINA

FRESH LIFE CHINA commissioned MADE to develop a brand for their new restaurant franchise. Their focus was freshly prepared fish served with a selection of dishes and a range of rice choices. The project laid the foundation of the new brand and included logo, restaurant collateral, marketing, packaging, various ephemera, and staff uniforms.

In order to engage and endear the brand target market, we were asked to create a friendly cartoon cat mascot. The mascot needed to be incorporated into the restaurant collateral and marketing mix. This was how Mika the Cat came to life!


ClientFresh Life ChinaScopeBrand Collateral, Marketing Collateral, Product Packaging, Brand Design Standards, Uniform DesignLocationShenzhen, ChinaYear2017

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